And I help brilliant business moms (like you!) learn how to scale your business using Facebook ads. 

As a busy mamapreneur myself, I know what it’s like to love your job as a mom AND your job as an business owner, but wrestle with the balance of family and work time. 

After years of trying to figure out how to serve my customers well and be there for all of life's (little & big!) moments, I knew I needed to figure out a way to to stop trading my time for dollars. 

I tried EVERYTHING in order to grow:

• Promoting Blog Posts on Pinterest
• Guest Posting
• Viral Giveaways
• Collaborations and JV Webinars
• Connecting in Facebook Groups
• Nonstop posting on social media

Name the growth strategy, and I've probably tried it!

When I finally mastered Facebook Ads, my business revenue grew by 400% within 2 months, and the more important part -- my health, happiness, and sanity increased by 1000%! (Actual scientific data 😂)

I've been using Facebook ads to bring in the right subscribers and customers for over 6 years now, and they continue to be the primary growth lever for my business (by a long shot!).  

I work part-time in my multi six-figure business, and that wouldn't be possible without Facebook ads. The margin I now have enables me to build better relationships with my customers & students AND spend way more time with my family.  

And I KNOW I can help you do the same.  

If you're ready to scale your business this year - with a system for repeatable sales that doesn't involve churning out more content, hustling all day on social media, or crossing your fingers that a promotion will pay off - I can't wait to teach you my system for repeatable sales with Facebook ads. (Warning... it's a little addictive, and you're going to become a data nerd before you know it!)  

Here's what you need to know: Facebook ads take TIME to learn. That's why my intensive has 12 weeks' worth of content.

But once you learn my system, you'll have a marketing asset you can use for years to come. Plus, I love that I can tweak my ads at naptime, in the evenings when my kids are asleep... I don't have to travel anywhere, set aside time to speak on podcasts, or reach out for joint venture webinars or other partnerships.  

All of those growth strategies can be great, but as a Mama with little ones at home, they're often not all that doable for me.  

My Facebook ads campaigns work around the clock (whether my baby is sleeping through the night or not! whether my kiddo has a sick day or not...they're always working for me.)  

I can't wait to teach you how to create Facebook + Instagram ad campaigns that work for you too!

WEEK 4: BRILLIANT AD IMAGES Get my best tips & tricks for creating gorgeous, eye-catching ad images that stand out in the Facebook + Instagram feed

Time to get creative! Learn what you need to do to create beautiful ad images and videos to go along with your amazing ad copy & offer!

In Week 4, we're going to take a look at:

• The EXACT ad image formats that get my multi-six figure biz the best results Learn the sizes, colors, and aesthetics that help draw in customers and bring in that passive income week after week.
• The latest trends for creating ad images that stand out Learn my best tips and tricks for creating ad images that help your ad SHINE in a noisy Facebook feed! 
• Video Ad Tips, Tricks and Tools So you don't need to put off creating engaging ads any longer! Video can be faster and easier to put together than you might think when you know what tools and formats to use!
• My quick & easy way to create eye-catching ads in a jiffy! Let's get those ads of yours up & running more quickly! Who knows, you might even have time to sneak in a nap when your toddler naps. ;) 

• BONUS: Over 100 Gorgeous Ad Templates for Canva and PicMonkey - so you can create compelling, high-converting images and carousels in no time! 

WEEK 6: COLD AUDIENCE TARGETING Learn how to convert *ice cold* audiences into customers!

Even if you don't have large warm audiences and therefore high-performing Lookalike audiences to target, you can still make Facebook ads work for you--with ICE COLD interest-based audiences!  

When you have a fabulous offer - and you know how to share it with the world - you can absolutely make profitable sales from ice cold traffic. I'll show you how! 

In Unit 6, I'm going to help you understand:

• The questions you need to ask to get clear on your ideal customer We're going to get to the heart of who your person is, so finding 100 different ways to target them on Facebook becomes easy-peasy!
• How to become a detective, discovering all sorts of unique clues about who your customer is, so that you can create a unique blend of interests that no one else is targeting!
  Let's dive deep into Facebook audiences and interests, to create your very own unique audience blends!
• What's working RIGHT NOW with cold audiences on Facebook.
  A lot has changed in the last couple of years, but the exciting thing is that a lot of the old rules we had to follow when it came to cold audiences no longer apply! This opens up a brand new world of interest targeting for you, and I'll tell ya all about it in Unit 6!

WEEK 8: TROUBLESHOOTING & TWEAKING YOUR CAMPAIGN Your campaigns aren't going as well as you'd hoped? There is SO MUCH you can do instead of throwing in the towel! Learn exactly what the data tells you, so you can tweak your campaigns for BETTER results over time.

The data inside Ads Manager + Google Analytics can be absolutely overwhelming! And if you're focusing on the wrong numbers, you're not going to make the best decisions to help your campaigns perform even better. 

Learn EXACTLY which numbers to focus on, what benchmarks you're shooting for, how long to let a campaign run before making tweaks, and how to get a solid campaign performing even better! You're going LOVE all the juicy goodness (that other ads instructors aren't giving you!) that you'll get in Week 8 of the program. 

In Week 8, I'm going to show you:

• How to customize your columns in Ads Manager So you're gathering the right data vs. vanity metrics that don't mean a thing!
• How to become a data wizard -- confidently knowing what each and every metric tells you about what to do next In the ads intensive, we let the DATA tell us what move to make next -- instead of making random guesses based on our mood on a particular day! You'll be amazed at how much you can learn from the data -- and all the ways you can make your campaigns even more profitable as a result. 
• How much time and money to give a campaign or ad set before turning it off No more waiting months and months for Google or Pinterest to help you determine whether or not something is going to pay off! Nope, with Facebook, it's literally a matter of DAYS . Then we'll know exactly what's working, what's not, and not waste a single cent before tweaking, improving, and testing some more. 
• The steps you can take to turn a good campaign around if it starts to lose its shine No need to sit there feeling helpless and discouraged if a campaign that WAS performing well starts to, well...crap out on ya! I'm going to show you a brilliant little technique (that literally takes minutes to do!) to give that solid campaign the boost it needs to start producing results again.  

WEEK 10: RETARGETING + WARM AUDIENCE CAMPAIGNS Learn how to set up high-converting retargeting campaigns so you can get back in front of the RIGHT audiences (and get a great response instead of bugging them over and over with the same old ad!) 

There's a reason I have you start running your campaigns to COLD audiences FIRST before moving onto your warm. If we can't find you COLD audiences that will convert, you're just going to continue running on that same hamster wheel of trying to build your warm audiences... and I'm trying to get you off that darn wheel! 

Now that we've gotten comfortable with running ads to cold audiences, we can start to bring in your warm audiences to your ads strategy. This week, I'm going to show you the best practices for running ads to the audiences that are already familiar with you & your offer, as well as how to retarget (and convert!) those who've seen your offer and didn't jump on it the first time. 

In Week 10, I'm going to show you:

• How to create the HOT retargeting audience you need
  With IOS changes, it's more difficult to get back in front of our HOT audiences to make sure they don't miss out on our offers. BUT... there is a way to make sure your top-level cold ads are also building a nice retargeting audience for you as they work... and one that CAN EASILY be retargeted! Retargeting ads are trickier now than they used to be, but with the right strategies in place, they can still work, and you'll know exactly how to set them up to give them their best shot.
• Best practices for warm audience campaign setup
  So you can pinpoint EXACTLY which warm audiences are responding the best -- without having to stress about audience overlap or wasting your money on segments of your audience that aren't converting.
• How to know when your warm or hot audiences need a break from your offer So you can take a step back and nurture them before offering up your product again. Hint: Bombarding your people with the same old ad over and over again is NOT a solid strategy (even though it's what 75% of advertisers out there are doing!)

WEEK 12: ADS FOR LAUNCHING Learn the best practices for creating ads + ad campaigns when you're launching a new product -- so you can maximize those live launch sales without sending out 100 emails during your promo!

In most of the intensive, we've focused on using ads to capitalize on an offer you ALREADY have. But even though we all love that passive income, we eventually get the itch to launch a new product -- or create a new promotion to continue serving the needs of our audience and grow our income even more! 

When you're launching a NEW product (or promoting an old product in a new, limited-time way), your ad strategy is going to be a bit different. 

Learn how to get your audience ready and excited for your new offer via ads -- before the offer is even out yet. And learn how to quickly test the very best images and messaging for your live launch period -- so you don't miss a single day of profitable sales.

In Week 12, I'm going to walk you through:

• 5 different pre-launch ad campaigns you can run So you're building excitement for your offer before it even launches! Learn exactly which campaign is right for you and your audience -- so you can maximize your results. Plus, learn who you should and shouldn't be targeting with your pre-launch campaigns (with lots of actual campaign stats and data to show you what works!)
• Live launch campaigns Learn who to reach and how to reach 'em. Get crystal clear on the messages you need to focus on during your live launch period. AND stop wasting money on audiences that aren't going to convert. Honestly friend, this is one area where I want to shake the vast majority of ads managers out there, because they get live launch targeting all wrong -- and cost you a lot of profits in the process.
• See real-life examples and data for my own pre-launch and live launch campaigns Learn the exact ads that have brought me the biggest profits, and the ads and audiences that were total duds. There's nothing like data to give you clarity around what really works!

This program might be the *perfect* fit for you if: 

• You run an online business and know your target market
• You already sell digital or physical products online and want help growing your sales
• You're tired of running on the hamster wheel, never quite sure which growth strategies are paying off in your business, and which ones are just wasting your time...

But the Ads Intensive WON'T work for you if: 

• You don't already successfully sell a physical or digital product from your own website, blog, or Shopify store
• You're not willing to invest the time and energy into digging deep on a powerful strategy for long-term growth
• You don't have the funds to run Facebook ads and invest $500-$1000 into testing before you start to earn a profit from your campaigns... (And no, I don't mean that you won't be earning any sales during the testing phase - you WILL still get sales, it can just take some time to find that sweet spot of more consistent profitability for your ads and offer.)

What makes you qualified to teach me about Facebook ads? 

I’ve spent over $450,000 on ads over the last 5 years and generated over $1,500,000 in sales for my business as a result. I’m constantly testing new ideas, so that I can give you the best, most up-to-date strategies (and the ones no one else is using yet!)  

I’ve taught over 2,700 students my ads strategies, and I have helped launch them from beginning business owners to 5, 6, and 7-figure business owners.  

Here’s what makes me truly qualified: I’m a scrappy Mamapreneur working in the margins, just like you. I don’t have extra cash to spend on useless strategies that don’t earn me a direct return on my ad spend.  

I won’t teach you to get leads and then cross your fingers hoping they turn into customers. (This is what the majority of ads courses and agencies teach. Then they blame you when they’re not bringing you profits.)  

I’ll show you how to make an upfront profit on your Facebook ads -- with ICE COLD traffic -- so that all of your results from warm traffic and your funnels are just icing on top.  

How much do I need to spend on ads before I’ll start seeing good results?  

I recommend that you be willing to put $500-$1000 towards testing, but you should know that the testing we’ll do is very methodical (and relatively slow and steady), so you’ll gain a ton of valuable data about what works and what doesn’t before you start to scale.  

My students from the last live round of the intensive report, on average, their first sale happening within 3 days of their very first ad campaign. (And this is typically with less than $40 of total ad spend.) So keep in mind that even during the time you'll spend testing and tweaking, you'll still likely be making some sales to ease that testing budget a bit.

If you have a solid sales history + pixel data on those sales, it’s much easier to make profitable sales quickly with your ad campaigns.  

If you’re a new business owner and the pixel hasn’t been on your site for very long, you’ll essentially be “buying data” from Facebook to figure out who your buyers are before you can optimize and scale.  

What about IOS Changes? Haven't they made ads less profitable?

IOS changes and some Facebook changes HAVE changed how we set up our campaigns, which audiences we target, which methods we use to scale, and more, but for advertisers willing to adapt to these changes, there are still LOTS of profits to be made with ads.

The biggest change with the IOS update is that you HAVE to have an outside data source like Google Analytics or Hyros to know which audiences and ads are working best. But we'll show you how to get your Google Analytics set up and tracking in Unit 2.

What I see is that a lot of advertisers just aren't willing to adapt and make the relevant updates to their data and strategies. But that means there's even MORE room for scrappy Mamapreneurs like you who are willing to put in the work to figure out the right strategies.

IOS changes aren't slowing us down, and you'll find that my team and I are more informed about IOS changes than other agencies and teachers are. (We see misinformation everywhere!)

We go straight to the source -- learning directly from experts at Facebook, so we can give you all the facts without any of the hysteria that other teachers are contributing to.

Ads sound difficult. Shouldn’t I just hire an agency to run them for me?  

Ads DO take time and effort to learn, but unlike other business strategies, you don’t have to cross your fingers hoping for sales. You’ll learn a system that will serve your business for years -- helping you to earn new customers at a profit -- and you get to be in the driver’s seat to decide how much to spend.  

I’ve worked with 2 agencies over the past several years, during seasons when I felt too busy or understaffed to run my ads myself. Unfortunately, I had to fire both of them for poor performance.  

An agency will cost you anywhere from $1,000-$4,000/month+, and many charge you 10% of your ad spend on top of that.  

The second agency I worked with never even earned enough profits to pay their keep -- and this was after working together for 6 months.  

A new ads manager who’s overworked, underpaid, and has 3 months of experience can never compare to the depth of knowledge you’ll get in 3 months with me -- and even the best ads manager will never know your business like you do.  

My experience with agencies is not unique. I have many six- and seven-figure business owner friends who have worked with ads agencies. Nearly all of them eventually fired their agency and brought their ads management back in-house.

What you'll love about the Ads Intensive is that with my comprehensive Ads Airtable system for creating and testing new ads, you WILL be able to hand off some of your ads work to a Virtual Assistant or other staffer, as needed.  

I’m pretty busy during this time of year. How much time will this take?

I recommend that you set aside at least 5 hours per week during the Intensive -- 1-2 hours to learn via the lesson and/or the slides + 2-3 hours to implement what you’ve learned. And truly, this is the BARE MINIMUM.  

 It IS an intensive program (hence the name!) but you’re learning a skill that will help you build your business profitably for years to come.  

But here's the good news, even if you are entering a busy season, as a Self-Study Ads Intensive student, you can learn at your own pace and never have to feel behind. You'll also get FREE course updates every time I create new lessons and slides (this happens at least once per year).

I want to encourage you to stop spinning your wheels -- trying every single tactic for growth -- and instead dig deep on a strategy that will truly scale. I can’t wait to celebrate your success with you! 

Why aren't you doing live rounds of the Ads Intensive?

While live rounds truly are magical and fun, I have found over the years that they just take up too much of my time and mental bandwidth to keep offering.

My kids are growing up way too fast and I simply can’t pour the level of support and time into a 12-week live program that it requires.

For that reason, I am not sure if I will ever do another live round of the ads intensive. So if you’re waiting for a live round to enroll, please don’t. You could be waiting a lifetime!

However, I do still offer a membership for my ads students to join once you’ve completed the ads intensive, run some ads on your own and earned about 30 sales via your ads campaigns. See the next question for details!

What if I want support and coaching after the 12 weeks of the intensive?

If you meet the criteria for applying what you learn in the Intensive and running profitable ads, you’ll be given an invite to my membership, which gives you access to a private Facebook group of alumni, group coaching calls 2-3X/month, guest experts every other month, a private podcast feed of past calls, and my ongoing support in the Facebook group. 

The cost of the membership is significantly lower than the cost of the Intensive. It’s not about bombarding you with even more material. It’s about tweaking, refining, and getting feedback on what you’re already doing.  

Friend, it's time to Scale your Business, and Take back your Life with the Ads Intensive.

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