And I help brilliant business moms (like you!) learn how to scale your business using Facebook ads.
As a busy mamapreneur myself, I know what it’s like to love your job as a mom AND your job as an business owner, but wrestle with the balance of family and work time.
After years of trying to figure out how to serve my customers well and be there for all of life's (little & big!) moments, I knew I needed to figure out a way to to stop trading my time for dollars.
I tried EVERYTHING in order to grow:
Name the growth strategy, and I've probably tried it!
When I finally mastered Facebook Ads, my business revenue grew by 400% within 2 months, and the more important part -- my health, happiness, and sanity increased by 1000%! (Actual scientific data 😂)
I've been using Facebook ads to bring in the right subscribers and customers for over 6 years now, and they continue to be the primary growth lever for my business (by a long shot!).
I work part-time in my multi six-figure business, and that wouldn't be possible without Facebook ads. The margin I now have enables me to build better relationships with my customers & students AND spend way more time with my family.
And I KNOW I can help you do the same.
.If you're ready to scale your business this year - with a system for repeatable sales that doesn't involve churning out more content, hustling all day on social media, or crossing your fingers that a promotion will pay off - I can't wait to teach you my system for repeatable sales with Facebook ads. (Warning... it's a little addictive, and you're going to become a data nerd before you know it!)
Here's what you need to know: Facebook ads take TIME to learn. That's why my intensive has 12 weeks' worth of content.
But once you learn my system, you'll have a marketing asset you can use for years to come. Plus, I love that I can tweak my ads at naptime, in the evenings when my kids are asleep... I don't have to travel anywhere, set aside time to speak on podcasts, or reach out for joint venture webinars or other partnerships.
All of those growth strategies can be great, but as a Mama with little ones at home, they're often not all that doable for me.
My Facebook ads campaigns work around the clock (whether my baby is sleeping through the night or not! whether my kiddo has a sick day or not...they're always working for me.)
I can't wait to teach you how to create Facebook + Instagram ad campaigns that work for you too!
Here's the deal: A lot of ads experts are perfectly happy to help you acquire leads or top-level traffic at break-even, and earn all of your profits in retargeting and your email funnels behind the scenes.
THEN, when you express concern about their inability to convert cold traffic, they put the blame on you:
“You’ve gotta build up your warm traffic so we have something to work with.”
In other words: IT'S HUSTLE TIME.
You know… all the things you hoped to do LESS of now that you’re using ads to grow.
Friend, brilliant business moms like us *LOVE* the work we do, but that doesn't mean we want to spend every.single.minute of our waking hours spinning our wheels to make a profit.
Breaking even on cold traffic and expecting you to keep hustling to build up your warm traffic — that’s unacceptable to me! (And quite honestly, it’s a sign of a lazy marketer!)
With my Facebook Ads system, you’ll learn how to create an enticing offer that converts ICE COLD traffic at an upfront profit.
This way, your retargeting and email funnel profits are just icing on the cake.
As a small business owner, I know you can’t afford to plunk down thousands of dollars on ads and cross your fingers that the leads and traffic you acquire will buy next month.
If you really want to scale your business, you need to make a profit from ICE COLD traffic, so that you can continue to scale up the top level of your funnel.
When you make a profit at the top level of your funnel, you're not only growing your income right off the bat, you're acquiring highly targeted leads that continue to buy from you for years to come.
My system gives your business stability with a continuous flow of leads and sales, so quite honestly, everything else you choose to do in your business is BONUS.
You can blog “just because.”
You can hop on social media for the love.
You can start that high-level coaching program you've been dreaming about but haven't had the time for.
But you don’t have to do any of it to pay the bills.
I’ll show you how to build your own ice cold, profitable funnel inside the intensive.
Let's take a look at my system in action -- with stats to prove that it works!
For one of my smaller-priced products, my social media class, over the past 2.5 years, here's what my ads results look like:
But my favorite part is all of those targeted new leads I earned (at a profit!) Because... keep scrolling to see my shop sales for that same product over this 2.5 year period....
My total net sales (after returns) of just my social media class over that 2 year period in my shop: $162,187.00
Those targeted leads I earned at a profit are what made such an enormous difference.
Look at the success of just a couple of my star students! (Who, by the way, are in completely different niches than I'm in!)
Scale your business, take back your life.
During this jam-packed 12-week program, I'm going to teach you -- from start to finish -- how to use Facebook ads to grow & scale your business.
Let me walk ya through the details of everything we're going to cover!
WEEK 1: BRILLIANT LANDING, SALES, & PRODUCT LISTING PAGES Learn best practices for freebie signup page language, tripwire page formatting, and sales + product listing pages
Let's spice up your sign-up page & sales page language so your ads traffic converts into leads and customers at much higher rates!
In Week 1, I'm going to walk you through:
WEEK 2: FACEBOOK PIXEL + GOOGLE ANALYTICS
Get detailed pixel + Google Analytics help so you can be sure your pixel is firing correctly on every page of your site and for every important event! Plus, with iOS changes, you'll learn how to get Google Analytics set up correctly to track exactly which audiences and ads are bringing you sales.
I can't emphasize how important it is to get your Facebook pixel + Google Analytics right! The pixel is EVERYTHING when it comes to optimizing your ads for profitable sales!
In Unit 2, Melissa Kaiserman, my very own tech bff (she'll soon be yours too!) will walk you through all the steps you need to take to get your pixel installed correctly, Google Analytics set up correctly, and double-check your work.
WEEK 3: AD COPY & HEADLINES THAT CONVERT Learn exactly what to write to get results with your Facebook ads
Stop staring at that blank cursor & learn how to write ad copy like a pro!
In Week 3, I'm going to share:
WEEK 4: BRILLIANT AD IMAGES Get my best tips & tricks for creating gorgeous, eye-catching ad images that stand out in the Facebook + Instagram feed
Time to get creative! Learn what you need to do to create beautiful ad images and videos to go along with your amazing ad copy & offer!
In Week 4, we're going to take a look at:
WEEK 5: WARM AUDIENCES + LOOKALIKE AUDIENCES Learn how to reach audiences who already know & love you (and just need a little reminder right in their feed to come on back and buy!) + learn how to create Lookalikes based on all those great audiences of yours (that you may not even know you have!)
Tap into the warm audiences you might not even know you have + learn how to create high-converting Lookalike audiences that will SCALE with long-term campaigns.
In Week 5, I'm going to cover:
WEEK 6: COLD AUDIENCE TARGETING Learn how to convert *ice cold* audiences into customers!
Even if you don't have large warm audiences and therefore high-performing Lookalike audiences to target, you can still make Facebook ads work for you--with ICE COLD interest-based audiences!
When you have a fabulous offer - and you know how to share it with the world - you can absolutely make profitable sales from ice cold traffic. I'll show you how!
In Unit 6, I'm going to help you understand:
Scale your business, take back your life.
WEEK 7: SETTING UP YOUR AD CAMPAIGN INSIDE ADS MANAGER
I'm going to walk you through, step-by-step, exactly how to set up your campaign in Facebook - a tutorial you can refer back to every single time you're beginning a new ads campaign.
A lot of Facebook Ads experts will tell you that it's not possible to make an upfront profit from ICE COLD traffic.
Instead, they'll teach you complicated funnels that take a year to set up, and then tell you to send leads on through and cross your fingers... hoping in a few weeks (or longer!) they will turn a profit.
Nope, not happening on my watch. I'll show you how to set up an effective, high-converting campaign from the very first dollar you spend on Facebook ads.
In Week 7, I'm going to show you:
WEEK 8: TROUBLESHOOTING & TWEAKING YOUR CAMPAIGN Your campaigns aren't going as well as you'd hoped? There is SO MUCH you can do instead of throwing in the towel! Learn exactly what the data tells you, so you can tweak your campaigns for BETTER results over time.
The data inside Ads Manager + Google Analytics can be absolutely overwhelming! And if you're focusing on the wrong numbers, you're not going to make the best decisions to help your campaigns perform even better.
Learn EXACTLY which numbers to focus on, what benchmarks you're shooting for, how long to let a campaign run before making tweaks, and how to get a solid campaign performing even better! You're going LOVE all the juicy goodness (that other ads instructors aren't giving you!) that you'll get in Week 8 of the program.
In Week 8, I'm going to show you:
Jenna's reaching the sales revenue she needs to leave her full-time job and focus solely on her business!
WEEK 9: SCALING YOUR CAMPAIGNS Learn all of the different scaling strategies you can implement so you're not stuck scaling by a few bucks at a time...for months! When you have a high-performing campaign, there are lots of fabulous strategies for amplifying those awesome results, so you can scale up more quickly!
There are so many different strategies for scaling up your campaigns, beyond just increasing your daily budget. I'm constantly testing new campaign structures to maximize what's working, and I have scaling strategies that I know "the other guys" simply haven't tried!
(Important to know: I worked with a fancy ads agency for FIVE MONTHS, and they couldn't get me past $80/day profitably. I spent ONE WEEK using my unique campaign structure, and scaled to $200/day with nearly a 2X return on ad spend.... for a $27 product.)
In Week 9, I'm going to cover:
WEEK 10: RETARGETING + WARM AUDIENCE CAMPAIGNS Learn how to set up high-converting retargeting campaigns so you can get back in front of the RIGHT audiences (and get a great response instead of bugging them over and over with the same old ad!)
There's a reason I have you start running your campaigns to COLD audiences FIRST before moving onto your warm. If we can't find you COLD audiences that will convert, you're just going to continue running on that same hamster wheel of trying to build your warm audiences... and I'm trying to get you off that darn wheel!
Now that we've gotten comfortable with running ads to cold audiences, we can start to bring in your warm audiences to your ads strategy. This week, I'm going to show you the best practices for running ads to the audiences that are already familiar with you & your offer, as well as how to retarget (and convert!) those who've seen your offer and didn't jump on it the first time.
In Week 10, I'm going to show you:
WEEK 11: PRODUCT CATALOG CAMPAIGNS
Product catalogs can feel super confusing but, as a physical product seller, you'll want to know about these campaigns and have them at your fingertips ready to test. I'll take all the stress and overwhelm out of product catalogs for you!
Product Catalog Facebook Ads are probably the most misunderstood and error-ridden ads out there! When you don't know what you're doing, you'll show a confusing jumble of products to the WRONG people.
When you know how to use product catalog campaigns effectively, you can show exactly the right products to the right people -- and potentially increase your return on ad spend over standard Facebook ads campaigns.
If you're a physical product seller, you NEED to know about product catalog campaigns and add them to your toolbelt of marketing strategies.
In Week 11, I'm going to help you figure out:
WEEK 12: ADS FOR LAUNCHING Learn the best practices for creating ads + ad campaigns when you're launching a new product -- so you can maximize those live launch sales without sending out 100 emails during your promo!
In most of the intensive, we've focused on using ads to capitalize on an offer you ALREADY have. But even though we all love that passive income, we eventually get the itch to launch a new product -- or create a new promotion to continue serving the needs of our audience and grow our income even more!
When you're launching a NEW product (or promoting an old product in a new, limited-time way), your ad strategy is going to be a bit different.
Learn how to get your audience ready and excited for your new offer via ads -- before the offer is even out yet. And learn how to quickly test the very best images and messaging for your live launch period -- so you don't miss a single day of profitable sales.
In Week 12, I'm going to walk you through:
This program might be the *perfect* fit for you if:
But the Ads Intensive WON'T work for you if:
What makes you qualified to teach me about Facebook ads?
I’ve spent over $450,000 on ads over the last 5 years and generated over $1,500,000 in sales for my business as a result. I’m constantly testing new ideas, so that I can give you the best, most up-to-date strategies (and the ones no one else is using yet!)
I’ve taught over 2,700 students my ads strategies, and I have helped launch them from beginning business owners to 5, 6, and 7-figure business owners.
Here’s what makes me truly qualified: I’m a scrappy Mamapreneur working in the margins, just like you. I don’t have extra cash to spend on useless strategies that don’t earn me a direct return on my ad spend.
I won’t teach you to get leads and then cross your fingers hoping they turn into customers. (This is what the majority of ads courses and agencies teach. Then they blame you when they’re not bringing you profits.)
I’ll show you how to make an upfront profit on your Facebook ads -- with ICE COLD traffic -- so that all of your results from warm traffic and your funnels are just icing on top.
How much do I need to spend on ads before I’ll start seeing good results?
I recommend that you be willing to put $500-$1000 towards testing, but you should know that the testing we’ll do is very methodical (and relatively slow and steady), so you’ll gain a ton of valuable data about what works and what doesn’t before you start to scale.
My students from the last round of the intensive, report, on average, their first sale happening within 3 days of their very first ad campaign. (And this is typically with less than $40 of total ad spend.) So keep in mind that even during the time you'll spend testing and tweaking, you'll still likely be making some sales to ease that testing budget a bit.
If you have a solid sales history + pixel data on those sales, it’s much easier to make profitable sales quickly with your ad campaigns.
If you’re a new business owner and the pixel hasn’t been on your site for very long, you’ll essentially be “buying data” from Facebook to figure out who your buyers are before you can optimize and scale.
What about IOS Changes? Haven't they made ads less profitable?
IOS changes and some Facebook changes HAVE changed how we set up our campaigns, which audiences we target, which methods we use to scale, and more, but for advertisers willing to adapt to these changes, there are still LOTS of profits to be made with ads.
The biggest change with the IOS update is that you HAVE to have an outside data source like Google Analytics or Hyros to know which audiences and ads are working best. But we'll show you how to get your Google Analytics set up and tracking in Unit 2.
What I see is that a lot of advertisers just aren't willing to adapt and make the relevant updates to their data and strategies. But that means there's even MORE room for scrappy Mamapreneurs like you who are willing to put in the work to figure out the right strategies.
IOS changes aren't slowing us down, and you'll find that my team and I are more informed about IOS changes than other agencies and teachers are. (We see misinformation everywhere!)
We go straight to the source -- learning directly from experts at Facebook, so we can give you all the facts without any of the hysteria that other teachers are contributing to.
I’m ready to sign up! How do I buy?
The June 2022 round of the Intensive is now open! It will cost $597 (or 3 payments of $217). Because this is a self-study round of the intensive, it costs about half the price of the next live round, which will take place in 2023 and consist of 3 payments of $397 each.
Make sure you lock in your seat now, because you'll get a discount on the live round should you want to go even deeper with ads in 2023, AND the self-study version of the course is the only way to learn ads from me without having to submit an application and be accepted.
(I only accept about a third of the applicants I receive for each live round.)
Ads sound difficult. Shouldn’t I just hire an agency to run them for me?
Ads DO take time and effort to learn, but unlike other business strategies, you don’t have to cross your fingers hoping for sales. You’ll learn a system that will serve your business for years -- helping you to earn new customers at a profit -- and you get to be in the driver’s seat to decide how much to spend.
I’ve worked with 2 agencies over the past 4 years, during seasons when I felt too busy or understaffed to run my ads myself. Unfortunately, I had to fire both of them for poor performance.
An agency will cost you anywhere from $1,000-$4,000/month+, and many charge you 10% of your ad spend on top of that.
The second agency I worked with never even earned enough profits to pay their keep -- and this was after working together for 6 months.
A new ads manager who’s overworked, underpaid, and has 3 months of experience can never compare to the depth of knowledge you’ll get in 3 months with me -- and even the best ads manager will never know your business like you do.
My experience with agencies is not unique. I have many six- and seven-figure business owner friends who have worked with ads agencies. Nearly all of them eventually fired their agency and brought their ads management back in-house.
What you'll love about the Ads Intensive is that with my comprehensive Ads Airtable system for creating and testing new ads, you WILL be able to hand off some of your ads work to a Virtual Assistant or other staffer, as needed.
I’m pretty busy during this time of year. Should I wait until the next round of the Intensive to enroll?
I recommend that you set aside at least 5 hours per week during the Intensive -- 1-2 hours to learn via the lesson and/or the slides + 2-3 hours to implement what you’ve learned. And truly, this is the BARE MINIMUM.
It IS an intensive program (hence the name!) but you’re learning a skill that will help you build your business profitably for years to come.
But here's the good news, even if you are entering a busy season, as a Self-Study Ads Intensive student, you can learn at your own pace and never have to feel behind. You'll also get FREE course updates every time I create new lessons and slides (this happens at least once per year).
You should also know that the self-study version of the course is about half the price of the live round of the intensive, and in my live round, I only accept about 1/3 of the students who apply to come learn with me. So truly, the self-study option is the only way you can be certain you'll be able to learn ads from me, and then of course I'd love to see you apply for a live round in the future to go even deeper on your ads knowledge. If you're accepted into a live round, you'll get a past student discount on the price.
I want to encourage you to stop spinning your wheels -- trying every single tactic for growth -- and instead dig deep on a strategy that will truly scale. I can’t wait to celebrate your success with you!
What if I want support and coaching after the 12 weeks of the intensive?
If you meet the criteria for applying what you learn in the Intensive and running profitable ads, you’ll be given an invite to my membership, which gives you access to a private Facebook group of alumni, group coaching calls 2-3X/month, guest experts every other month, and my ongoing support in the Facebook group.
The cost of the membership is significantly lower than the cost of the Intensive. It’s not about bombarding you with even more material. It’s about tweaking, refining, and getting feedback on what you’re already doing.