The deadline for applying for the June 2020 round of the Ads Intensive has passed. You are welcome to fill out the application to be considered for the January 2021 round.
And I help brilliant business moms (like you!) learn how to scale your business using Facebook ads.
As a busy mamapreneur myself, I know what it’s like to love your job as a mom AND your job as an business owner, but wrestle with the balance of family and work time.
After years of trying to figure out how to serve my customers well and be there for all of life's (little & big!) moments, I knew I needed to figure out a way to to stop trading my time for dollars.
I tried EVERYTHING in order to grow:
Name the growth strategy, and I've probably tried it!
When I finally mastered Facebook Ads, my business revenue grew by 400% within 2 months, and the more important part -- my health, happiness, and sanity increased by 1000%! (Actual scientific data 😂)
I've been using Facebook ads to bring in the right subscribers and customers for nearly 4 years now, and they continue to be the primary growth lever for my business (by a long shot!).
I work part-time in my multi six-figure business, and that wouldn't be possible without Facebook ads. The margin I now have enables me to build better relationships with my customers & students AND spend way more time with my family.
And I KNOW I can help you do the same.
If you're ready to scale your business this year - with a system for repeatable sales that doesn't involve churning out more content, hustling all day on social media, or crossing your fingers that a promotion will pay off - I can't wait to teach you my system for repeatable sales with Facebook ads. (Warning... it's a little addictive, and you're going to become a data nerd before you know it!)
Here's what you need to know: Facebook ads take TIME to learn. That's why my intensive lasts 3 months, with lots of hands-on support from me.
But once you learn my system, you'll have a marketing asset you can use for years to come. Plus, I love that I can tweak my ads at naptime, in the evenings when my kids are asleep... I don't have to travel anywhere, set aside time to speak on podcasts, or reach out for joint venture webinars or other partnerships.
All of those growth strategies can be great, but as a Mama with little ones at home, they're often not all that doable for me.
My Facebook ads campaigns work around the clock (whether my baby is sleeping through the night or not! whether my kiddo has a sick day or not...they're always working for me.)
I can't wait to teach you how to create Facebook + Instagram ad campaigns that work for you too!
Here's the deal: A lot of ads experts are perfectly happy to help you acquire leads or top-level traffic at break-even, and earn all of your profits in retargeting and your email funnels behind the scenes.
THEN, when you express concern about their inability to convert cold traffic, they put the blame on you:
“You’ve gotta build up your warm traffic so we have something to work with.”
In other words: IT'S HUSTLE TIME.
You know… all the things you hoped to do LESS of now that you’re using ads to grow.
Friend, brilliant business moms like us *LOVE* the work we do, but that doesn't mean we want to spend every.single.minute of our waking hours spinning our wheels to make a profit.
Breaking even on cold traffic and expecting you to keep hustling to build up your warm traffic — that’s unacceptable to me! (And quite honestly, it’s a sign of a lazy marketer!)
With my Facebook Ads system, you’ll learn how to create an enticing offer that converts ICE COLD traffic at an upfront profit.
And I won’t rest until we get you there!
This way, your retargeting and email funnel profits are just icing on the cake.
As a small business owner, I know you can’t afford to plunk down thousands of dollars on ads and cross your fingers that the leads and traffic you acquire will buy next month.
If you really want to scale your business, you need to make a profit from ICE COLD traffic, so that you can continue to scale up the top level of your funnel.
When you make a profit at the top level of your funnel, you're not only growing your income right off the bat, you're acquiring highly targeted leads that continue to buy from you for years to come.
My system gives your business stability with a continuous flow of leads and sales, so quite honestly, everything else you choose to do in your business is BONUS.
You can blog “just because.”
You can hop on social media for the love.
You can start that high-level coaching program you've been dreaming about but haven't had the time for.
But you don’t have to do any of it to pay the bills.
I’ll show you how to build your own ice cold, profitable funnel inside the intensive.
Let's take a look at my system in action -- with stats to prove that it works!
For one of my smaller-priced products, my social media class, over the past 2.5 years, here's what my ads results look like:
But my favorite part is all of those targeted new leads I earned (at a profit!) Because... keep scrolling to see my shop sales for that same product over this 2.5 year period....
My total net sales (after returns) of just my social media class over that 2 year period in my shop: $162,187.00
Those targeted leads I earned at a profit are what made such an enormous difference.
Look at the success of just a couple of my star students! (Who, by the way, are in completely different niches than I'm in!)
1 new LIVE lesson taught each week The Facebook ads platform changes constantly, but you won't have to worry about out-of-date information since I'm teaching you LIVE every week -- with updates to the curriculum occurring THAT DAY as needed, so you don't miss a single thing.
Q&A at the end of each weekly lesson No need to go stumbling into the week's assignment. Get your questions answered by me at the end of class so you can confidently keep going with your ads!
Additional weekly group coaching calls Each week, we'll also have a separate coaching call dedicated to more Q&A ,where you can screenshare and get my eyes on your landing pages, ad images, ad copy, targeting, stats, and more.
Private FB Intensive Facebook Group Have questions or concerns beyond those weekly calls? No problem! I'll be answering your questions 5 days a week in our active Facebook group.
I've got a team of Fb Ads Mentors in the group too. They'll make sure you always know what to do next and help you with your tech questions too!
Access to a hand-selected group of brilliant business women, just like you! The Ads Intensive is Application-Only, so you can be sure you're connecting with brilliant business owners who are just as successful and motivated as you are!
Cheer each other on, learn from one another, and feel supported by a group of women whose kindness, brilliance, and caliber is unmatched!
Weekly homework assignments to help keep you on track And, to give you some incentive to take action & make the intensive more fun, each week's assignment will include a prize drawing for everyone who submits their homework!
Every single assignment is comprised of the EXACT STEPS you'll need to take in order to set up a successful ads campaign. No wasted time and no busy work.
During this jam-packed, hands-on, 12-week program, I'm going to teach you -- from start to finish -- how to use Facebook ads to grow & scale your business.
Let me walk ya through the details of everything we're going to cover during our 12 weeks together!
WEEK 1: BRILLIANT LANDING, SALES, & PRODUCT LISTING PAGES Learn best practices for freebie signup page language, tripwire page formatting, and sales + product listing pages
Let's spice up your sign-up page & sales page language so your ads traffic converts into leads and customers at much higher rates!
In Week 1, I'm going to walk you through:
Brilliant Mama, I can't wait to help you create an opt-in page where you can expect a conversion rate of *at least* 70% ... from COLD TRAFFIC!
WEEK 2: FACEBOOK PIXEL Get customized pixel help so you can be sure your pixel is firing correctly on every page of your site and for every important event!
I can't emphasize how important it is to get your Facebook pixel right! The pixel is EVERYTHING when it comes to optimizing your ads for profitable sales!
In Week 2, Melissa Kaiserman, my very own tech guru, and "Melissapedia" as I call her, will walk you through all the steps you need to take to get your pixel installed correctly and double-check your work.
WEEK 3: AD COPY & HEADLINES THAT CONVERT Learn exactly what to write to get results with your Facebook ads
Stop staring at that blank cursor & learn how to write ad copy like a pro!
In Week 3, I'm going to share:
WEEK 4: BRILLIANT AD IMAGES Get my best tips & tricks for creating gorgeous, eye-catching ad images that stand out in the Facebook + Instagram feed
Time to get creative! Learn what you need to do to create beautiful ad images and videos to go along with your amazing ad copy & offer!
In Week 4, we're going to take a look at:
WEEK 5: WARM AUDIENCES + LOOKALIKE AUDIENCES Learn how to reach audiences who already know & love you (and just need a little reminder right in their feed to come on back and buy!) + learn how to create Lookalikes based on all those great audiences of yours (that you may not even know you have!)
Tap into the warm audiences you might not even know you have + learn how to create high-converting Lookalike audiences that will SCALE with long-term campaigns.
In Week 5, I'm going to cover:
WEEK 6: COLD AUDIENCE TARGETING Learn how to convert *ice cold* audiences into customers!
Even if you don't have large warm audiences and therefore high-performing Lookalike audiences to target, you can still make Facebook ads work for you--with ICE COLD interest-based audiences!
When you have a fabulous offer - and you know how to share it with the world - you can absolutely make profitable sales from ice cold traffic. I'll show you how!
In Week 6, I'm going to help you understand:
WEEK 7: SETTING UP YOUR FREEBIE TO TRIPWIRE AD CAMPAIGN OR YOUR DIRECT TO SALES PAGE CAMPAIGN I'm going to walk you through, step-by-step, exactly how to set up your campaign in Facebook - a tutorial you can refer back to every single time you're beginning a new ads campaign.
A lot of Facebook Ads experts will tell you that it's not possible to make an upfront profit from ICE COLD traffic.
Instead, they'll teach you complicated funnels that take a year to set up, and then tell you to send leads on through and cross your fingers... hoping in a few weeks (or longer!) they will turn a profit.
Nope, not happening on my watch. I'll show you how to set up an effective, high-converting campaign from the very first dollar you spend on Facebook ads.
In Week 7, I'm going to show you:
WEEK 8: TROUBLESHOOTING & TWEAKING YOUR CAMPAIGN Your campaigns aren't going as well as you'd hoped? There is SO MUCH you can do instead of throwing in the towel! Learn exactly what the data tells you, so you can tweak your campaigns for BETTER results over time.
The data inside Ads Manager can be absolutely overwhelming! And if you're focusing on the wrong numbers, you're not going to make the best decisions to help your campaigns perform even better.
Learn EXACTLY which numbers to focus on, what benchmarks you're shooting for, how long to let a campaign run before making tweaks, and how to get a solid campaign performing even better! You're going LOVE all the juicy goodness (that other ads instructors aren't giving you!) that you'll get in Week 8 of the program.
In Week 8, I'm going to show you:
WEEK 9: SCALING YOUR CAMPAIGNS Learn all of the different scaling strategies you can implement so you're not stuck scaling by a few bucks at a time...for months! When you have a high-performing campaign, there are lots of fabulous strategies for amplifying those awesome results, so you can scale up fast!
There are so many different strategies for scaling up your campaigns, beyond just increasing your daily budget. I'm constantly testing new campaign structures to maximize what's working, and I have scaling strategies that I know "the other guys" simply haven't tried!
(Important to know: I worked with a fancy ads agency for FIVE MONTHS, and they couldn't get me past $80/day profitably. I spent ONE WEEK using my unique campaign structure, and scaled to $200/day with nearly a 2X return on ad spend.... for a $27 product.)
In Week 9, I'm going to cover:
WEEK 10: RETARGETING + WARM AUDIENCE CAMPAIGNS Learn how to set up high-converting retargeting campaigns so you can get back in front of the RIGHT audiences (and get a great response instead of bugging them over and over with the same old ad!)
There's a reason I have you start running your campaigns to COLD audiences FIRST before moving onto your warm. If we can't find you COLD audiences that will convert, you're just going to continue running on that same hamster wheel of trying to build your warm audiences... and I'm trying to get you off that darn wheel!
Now that we've gotten comfortable with running ads to cold audiences, we can start to bring in your warm audiences to your ads strategy. This week, I'm going to show you the best practices for running ads to the audiences that are already familiar with you & your offer, as well as how to retarget (and convert!) those who've seen your offer and didn't jump on it the first time.
In Week 10, I'm going to show you:
WEEK 11: PRODUCT CATALOG CAMPAIGNS Product catalogs can be super confusing and rife with errors, but when you know how to set them up correctly, they can be the most powerful way to convert ICE COLD audiences as a physical product seller. Learn how to get it right and demystify product catalogs with Week 11.
Product Catalog Facebook Ads are probably the most misunderstood and error-ridden ads out there! When you don't know what you're doing, you'll show a confusing jumble of products to the WRONG people.
When you know how to use product catalog campaigns effectively, you can show exactly the right products to the right people -- and often immediately increase your return on ad spend over standard Facebook ads campaigns.
If you're a physical product seller, you can't afford NOT to run product catalog campaigns.
In Week 11, I'm going to help you figure out:
WEEK 12: ADS FOR LAUNCHING Learn the best practices for creating ads + ad campaigns when you're launching a new product -- so you can maximize those live launch sales without sending out 100 emails during your promo!
In most of the intensive, we've focused on using ads to capitalize on an offer you ALREADY have. But even though we all love that passive income, we eventually get the itch to launch a new product -- or create a new promotion to continue serving the needs of our audience and grow our income even more!
When you're launching a NEW product (or promoting an old product in a new, limited-time way), your ad strategy is going to be a bit different.
Learn how to get your audience ready and excited for your new offer via ads -- before the offer is even out yet. And learn how to quickly test the very best images and messaging for your live launch period -- so you don't miss a single day of profitable sales.
In Week 12, I'm going to walk you through:
This program might be the *perfect* fit for you if:
But the Ads Intensive WON'T work for you if:
What makes The FB Ads Intensive different from other ads programs?
The Ads Intensive is a hands-on, immersive experience. (One of my students dubbed it “grad school for Facebook ads!”) You’ll learn through a LIVE lesson each week, so that you can be confident the information you’re learning about Facebook ads is as up-to-date as possible. You’ll also learn through live weekly coaching calls, weekly assignments (+ prize drawings for those who complete them!), and a close-knit, supportive Facebook community where my ads mentors and I are answering questions 5 days a week.
What makes you qualified to teach me about Facebook ads?
I’ve spent over $300,000 on ads over the last 4 years and generated over $1,000,000 in sales for my business as a result. I’m constantly testing new ideas, so that I can give you the best, most up-to-date strategies (and the ones no one else is using yet!)
I’ve taught over 2,700 students my ads strategies, and I have helped launch them from beginning business owners to 5, 6, and 7-figure business owners.
Here’s what makes me truly qualified: I’m a scrappy Mamapreneur working in the margins, just like you. I don’t have extra cash to spend on useless strategies that don’t earn me a direct return on my ad spend.
I won’t teach you to get leads and then cross your fingers hoping they turn into customers. (This is what the majority of ads courses and agencies teach. Then they blame you when they’re not bringing you profits.)
I’ll show you how to make an upfront profit on your Facebook ads -- with ICE COLD traffic -- so that all of your results from warm traffic and your funnels are just icing on top.
How much do I need to spend on ads before I’ll start seeing good results?
I recommend that you be willing to put $500 towards testing, but you should know that the testing we’ll do is very methodical (and relatively slow and steady), so you’ll gain a ton of valuable data about what works and what doesn’t before you start to scale.
My students from the last round of the intensive, report, on average, their first sale happening within 3 days of their very first ad campaign. (And this is typically with less than $40 of total ad spend.)
If you have a solid sales history + pixel data on those sales, it’s much easier to make profitable sales quickly with your ad campaigns.
If you’re a new business owner and the pixel hasn’t been on your site for very long, you’ll essentially be “buying data” from Facebook to figure out who your buyers are before you can optimize and scale.
I’m ready to sign up! How do I buy?
The FB Ads Intensive is an Application-Only program, because I’m not interested in taking money from anyone I don’t feel 100% confident I can help to get consistent, profitable sales with ads.
You’ll need to click one of the buttons on this page to fill out an application.
The next round of the Intensive will start in January 2021. If you apply before Thanksgiving, you will be notified by December 15. Everyone else will be contacted after Christmas.
If your application is approved, you can then decide whether you’d like to enroll or pass on the program. No hard feelings if you decide it isn’t right for you. We’re here to help you make the best possible decision for your business.
When does the Ads Intensive start?
The next round of the Intensive will start in January 2021 and run for 13 weeks. If you apply before Thanksgiving, you will be notified of our answer by December 15. Everyone else will be contacted after Christmas.
I can’t attend the live lessons. Should I still apply?
Absolutely! The live lessons are great for keeping yourself on track, getting questions answered immediately, and getting to know other members of the Intensive, but they’re not necessary to be successful.
Each lesson replay + slides will be loaded directly into the Intensive Facebook Group within 36 hours, so you can still keep up and learn each week. The slides contain all the information you need to learn, so you can skip the videos altogether if you want, and just use them as a reference point when you want to dig deeper on a particular area.
The reasons I teach lessons live are: To ensure the information I’m teaching is as up-to-date as humanly possible, to clarify any questions you may have around the lesson, and to help you to stay on track and motivated to keep learning.
What happens if I miss a week?
You can always learn via the slides and reference the lesson replay. You’ll have access to both of these resources forever (+ you’ll get free video lesson and slide updates every time I teach a new round of the Intensive!)
If you get behind, you’re still very welcome to participate in the Facebook group, ask questions, and go at your own pace. But you should know that we won’t hold your hand.
We expect you to learn the material, and we’ll direct you back to it if you’re asking questions that are easily answered in the slides. (Remember, this is grad school for Facebook ads!)
I don’t want all of this extra support and interaction. Can’t I just buy a self-study version of the program?
I don’t offer a self-study version of the program, because I want to ensure that every single student I teach is in the right place to learn and succeed with Facebook ads.
I know from experience that if you try to learn and implement this methodology on your own, you WILL hit sticking points and you’ll need advice and feedback to keep going.
You don’t have to attend any of the calls if you don’t want to, but I highly recommend you participate in the weekly assignments (prizes… remember!) and ask questions in the group.
Ads work best when you have an expert eye showing you how to analyze the data and helping you to choose your next steps forward.
You’ll quickly realize that since every business is different, and everyone’s data looks different, I’ll recommend different strategies as your next move based on the individual business owner.
Canned, generic advice isn’t what you’re looking for. You need an ads strategy that’s perfect for you and your business, and that’s what you’ll get with me.
Ads sound difficult. Shouldn’t I just hire an agency to run them for me?
Ads DO take time and effort to learn, but unlike other business strategies, you don’t have to cross your fingers hoping for sales. You’ll learn a system that will serve your business for years -- helping you to earn new customers at a profit -- and you get to be in the driver’s seat to decide how much to spend.
I’ve worked with 2 agencies over the past 4 years, during seasons when I felt too busy or understaffed to run my ads myself. Unfortunately, I had to fire both of them for poor performance.
An agency will cost you anywhere from $1,000-$4,000/month+, and many charge you 10% of your ad spend on top of that.
The second agency I worked with never even earned enough profits to pay their keep -- and this was after working together for 6 months.
A new ads manager who’s overworked, underpaid, and has 3 months of experience can never compare to the depth of knowledge you’ll get in 3 months with me -- and even the best ads manager will never know your business like you do.
My experience with agencies is not unique. I have many six- and seven-figure business owner friends who have worked with ads agencies. Nearly all of them eventually fired their agency and brought their ads management back in-house.
I’m pretty busy during this time of year. Should I wait until the next round of the Intensive to enroll?
I recommend that you set aside at least 5 hours per week during the Intensive -- 1-2 hours to learn via the live lesson (or replay) and/or the slides + 2-3 hours to implement what you’ve learned. And truly, this is the BARE MINIMUM.
My stand-out students who attend every live lesson, every coaching call, and take action weekly are spending up to 10 hours a week on the program.
It IS an intensive program (hence the name!) but you’re learning a skill that will help you build your business profitably for years to come.
With that said, you should know that I plan to raise the price each time I open the intensive.
Other programs with this level of hands-on support and a tight-knit group, will cost you $2,000-$6,000+. As I improve the program with each round and continue to help my students get stellar results, I’ll be raising my price to reflect the value you get in the program.
The June - September 2020 round cost $247/month for 3 months, and the January 2021 round will be $297/month for 3 months. Next round, the price will likely increase again.
I want to encourage you to stop spinning your wheels -- trying every single tactic for growth -- and instead dig deep on a strategy that will truly scale. I can’t wait to celebrate your success with you!
I’m so ready for this! What happens after I submit my application?
When you click on any of the "I'm ready to apply to the Intensive!" buttons on this page, you’ll be taken to an application in Typeform.
The next round of the Intensive will start in January 2021. If you apply before Thanksgiving, you will be notified of our answer by December 15. Everyone else will be contacted after Christmas.
If you are accepted into the program, you’ll be given a link to enroll. Your first payment will be due at that time. You’ll have 3 total payments of $297 each for the program.
After you enroll, you’ll be taken to a course on Teachable. This course will include instructions on how to join the private Facebook group, and there will be sales page training and shop listing training ready for you in Unit 1 of the course.
Live lessons take place each Wednesday at 1 PM Eastern (NYC time) and coaching calls happen each Friday at 1 PM Eastern.
The lessons and slides will be loaded into Teachable each week within 36 hours of the live class. You’ll have access to this Teachable course forever + you’ll get free access to all future video recordings and slides from the Intensive. (Never worry about out-of-date ads information again!)
Is there a benefit to applying early?
YES! This is a rolling application period, and I limit how many students I accept into each round of the intensive. The sooner you get your application in, the sooner you’ll be notified of your approval and you can enroll.
If I fill all the spots early, I’ll close down the application for this next round early, too.
What if I want more support and coaching after the 12 weeks of the intensive?
You’ll be given an invite to my membership, which gives you access to a private Facebook group of alumni, group coaching calls 2-3X/month, guest experts every other month, and my ongoing support in the Facebook group.
The cost of the membership is significantly lower than the cost of the Intensive. It’s not about bombarding you with even more material. It’s about tweaking, refining, and getting feedback on what you’re already doing.
I’m interested, but I’m not sure I can really do this.
Here’s the good news: I’ll let you know if I think you can do this or not! If I don't think your products are ready to scale with ads just yet, I'll let you know and choose not to accept your application at this time.
If you're a yes with a few things to tweak before class starts, I'll let you know that too.
You're also backed by my 180-day money-back guarantee.
If you get a resounding YES on your application from me, the question isn't whether you can do this, it's whether you want to do this.
This is a time commitment. It's not a half-hearted, kinda-try type of business strategy.
I want students who are ALL-IN during our 12 weeks together, because those students see the best results, and go on to build incredible businesses.
If you get a YES from me, I know you can do it, it's up to you to decide if you WILL.
What’s the refund policy for the ads intensive?
If you’ve been accepted into the Intensive, that’s because I believe I can help you create profitable Facebook ad campaigns with the products you’re currently selling. You wouldn’t be here if I didn’t think you’d succeed.
I’m confident that my ads system can help you to get results, and if it doesn’t, that’s on me.
I’m proud to stand behind my 180-day, money-back guarantee.
If you submit all of your assignments in the group, spend at least $500 on Facebook ads, go through 3 separate campaign tweaks or creations with my guidance, and you aren’t consistently profitable with your campaigns by your 501st dollar and more, I’ll give you your money back within 180 days. How’s that for confidence?
Hint: Unlike other programs that ask you to submit busy work and jump through a million hoops to get a refund, each and every assignment in the Intensive includes the exact steps you’ll need to take to get your ad campaigns up and running successfully.
I’m just breaking down the ads creation process for you so that it’s extra easy to succeed. I’m not asking you to do busy work here. I’m just asking you to show up and give your best. If you do that and your ads still don’t become profitable, that’s on me.